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Business plan basic seminar

Focus: business idea and market

Develop your own business ideas in a team! In the course of the semester examine their marketability by means of interviews and present these results in a structured way in business plans. The aim is to recognise and grasp entrepreneurial opportunities.

How you will benefit:
  • Work in interdisciplinary teams
  • Grasping entrepreneurial opportunities
  • Regular expert feedback


The registration will be possible from 15 September 2016, 2.00 pm here on this webpage.

Your personal contact

Patrycja Krauzowicz

Patrycja Krauzowicz

Entrepreneurship Education

+49 89-18 94 69-1523
@ seminare@unternehmertum.de

The most important aspects at a glance

  • target group


  • Format


  • Credit Points

    The awarding of ECTS varies in the different study programmes. For queries, please address your Student Secretariat or Examination Office. 

  • cost

    For students (matriculated at a German university) and PhD students (TUM), attendance is free of charge.

  • Duration

    4 hours every second week.
    Plus about 5 to 7 hours a week preparation and follow-up time.

  • lecturers
    Franziska Heyde, Aylin Koca, Michael Ohr Speakers' profiles


Contents and sequence


G1 | Customer Problem & Needs

G2 | Solution & Prototype

G3 | Market & Competition

G4 | Business Model & Business Plan

G5 | Trial presentation: final rehearsal for the concluding presentation

  • sequence

    Idea pool

    Here, in the run-up to the seminar, participants can exchange ideas and find team members online.

    Furthering a project in a team

    Participation will only be possible in teams of 3 to 4 persons. For your project you will hold interviews, learn to understand your customers, and work out a business model and a business plan. 

  • Regular expert feedback

    You will receive feedback on your regular presentations and support from communication trainers.

Important dates

  • Idea finding on 19 Oct 2016 (voluntary)

Lecturer: Chris Eberl
Workshop on idea finding
Start:   19 Oct 2016 5.00-7.00 p.m.
Venue: UnternehmerTUM, Lichtenbergstr. 6, Garching (room Anton, ground floor)
Registration: until 17 Oct 2016 to seminare@unternehmertum.de (please register additionally for the kick-off day, see box "Registration" above )

  • Kick-off with private view of ideas on 25 Oct 2016 (compulsory attendance)

Information on courses and lecturers, presenting ideas, collecting the team
The kick-off event is a closed event. Only students who have registered for the kick-off via our website can attend.
Start:   25 Oct 2016 6.00-9.00 p.m.
Venue: TUM Entrepreneurship Center, Lichtenbergstr. 6, Garching Research Center (Room 004)

After kick-off you register by teams until Wednesday, 26 Oct for your preferred course:

at Garching Research Center or at the TUM Campus in the city center.

  • Franziska Heyde
    Franziska Heyde works as an external lecturer for UnternehmerTUM "Lectures & Seminars". As a business graduate of TU Berlin, she specialized and worked in innovation management and is also certified as a trainer in adult education. Besides her work at UnternehmerTUM she also coaches Social Entrepreneurs during their start-up phase and is co-founder of the Eco-Retreat and Course Centre "Greenstones" in Sweden.

    @ franzi.lecturer@web.de

  • Aylin Koca
    Aylin Koca is manager of the UnternehmerTUM unit “Lectures & Seminars” and therewith responsible for the education of students and PhD students, as well as lecturing. She has gained extensive practical experiences abroad as co-founder and managing director of her own start-up that offers data analytics software and solutions, which resulted partly from her doctoral studies.

    @ koca@unternehmertum.de

  • Michael Ohr
    Michael Ohr is entrepreneur, consultant and lecturer. He is founder of ZebraMobil, the first innovative carsharing start-up in Germany. He has worked for over ten years in different trades, e.g. the software industry, automotive industry and in the field of private equity. He holds a MBA of INSEAD and a diploma in industrial engineering of the University Karlsruhe (KIT). At UnternehmerTUM Michael Ohr is external trainer.

    @ mo@moub.de