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Business plan basic seminar

Focus: business idea and market

Develop your own business ideas in a team! In the course of the semester examine their marketability by means of interviews and present these results in a structured way in business plans. The aim is to recognise and grasp entrepreneurial opportunities.

How you will benefit:
  • Work in interdisciplinary teams
  • Grasping entrepreneurial opportunities
  • Regular expert feedback


Registration for kick-off day on 21 October 2015 will be open from 15 September 2015.

Your personal contact

Patrycja Krauzowicz

Patrycja Krauzowicz

Entrepreneurship Education

+49 89-18 94 69-1523
@ krauzowicz@unternehmertum.de

The most important aspects at a glance

  • target group


  • Format

    weekly seminar

  • Credit Points

    Credit points can be claimed for this programme. Please note that the awarding of ECTS varies in the different study programmes. For queries please address your Student Secretariat or Examination Office. 

  • cost

    For students (matriculated at a German university) and PhD students (TUM), attendance is free of charge.

  • Duration

    Weekly seminar: 2 semester-week hours
    Plus about 5 to 7 hours a week preparation and follow-up time.

  • lecturers
    Dominik Böhler, Chris Eberl, Franziska Heyde, Michael Ohr Speakers' profiles


Contents and sequence


G1 | Customer Problem & Needs

G2 | Solution & Prototype

G3 | Market & Competition

G4 | Business Model & Business Plan

G5 | Trial presentation: final rehearsal for the concluding presentation

  • sequence

    Idea pool

    Here, in the run-up to the seminar, participants can exchange ideas and find team members online.

    Furthering a project in a team

    Participation will only be possible in teams of 3 to 4 persons. For your project you will hold interviews, learn to understand your customers, and work out a business model and a business plan. 

  • Regular expert feedback

    You will receive feedback on your regular presentations and support from communication trainers.

Important dates

  • Idea finding in October 2015 (voluntary)

Workshop on idea finding
Start:   14 Oct 2015
Venue: tbd

  • Kick-off with private view of ideas in October 2015 (compulsory attendance)

Information on courses and lecturers, presenting ideas, collecting the team
Start:   21 Oct 2015 6.00-9.00 p.m.
Venue: TUM School of Management, Lichtenbergstr. 6, Garching Research Center (Room 004)

After kick-off you register by teams until 24 October for your preferred course:

at Garching Research Center, at the Weihenstephan Academic Center, or at the TUM Campus in the city center.

  • Dominik Böhler

    Dominik Böhler is manager of the UnternehmerTUM unit "Lectures & Seminars" and therewith responsible for the education of students and PhD students, as well as lecturing. He holds a diploma in business administration, with a major in entrepreneurship, and a PhD in information systems. Next to his studies he was self-employed as an IT consultant

    @ boehler@unternehmertum.de

  • Chris Eberl
    Chris Eberl is CEO and founder of an Internet startup. He has studied Electrical Engineering at TUM and has successfully completed the Executive MBA in Innovation & Business Creation of TUM. Working for eight years at an international software corporation he gained experience in B2B-Sales and Business Development Management. At UnternehmerTUM Chris Eberl is external Trainer and Coach for entrepreneurship.

    @ chris.eberl@tum.de

  • Franziska Heyde
    Franziska Heyde works as an external trainer for UnternehmerTUM "Lectures & Seminars". As a business graduate, she specialized in innovation management and is also certified as a trainer in adult education. Besides her work at UnternehmerTUM she also coaches Social Entrepreneurs during their start-up phase.

    @ franzi.lecturer@web.de

  • Michael Ohr
    Michael Ohr is entrepreneur, consultant and lecturer. He is founder of ZebraMobil, the first innovative carsharing start-up in Germany. He has worked for over ten years in different trades, e.g. the software industry, automotive industry and in the field of private equity. He holds a MBA of INSEAD and a diploma in industrial engineering of the University Karlsruhe (KIT). At UnternehmerTUM Michael Ohr is external trainer.

    @ mo@moub.de