Focus on Business Ideas and Markets

Working in a team, the seminar participants develop their own business ideas, checking their marketability by way of customer surveys and presenting their results clearly structured in business plans. The objective is to recognize and actually implement business opportunities.

We examine the following core questions:

Who is the customer?
What is the solution to the customer's problem?
What is the customer's benefit?
What is the market and competition like?
How do I present my business idea to an investor?

Lecturers:

Oliver Bücken, Dr. Bernward Jopen, Sabine Maier-Eicher, Franziska Heyde ( profiles of the lecturers)

Conatct Person :

Franziska Heyde

+49 (0) 89-32 46 24-265

seminare@unternehmertum.de

Two seminars will be held in English and are mainly for foreign students.

The dates for summer semester 2012 will be online around middle of March.