The Marketing Entrepreneurship Lab will enable you, as a student at TUM, to join decisively in designing the first steps for a start-up. We shall support you in putting your business on the right path. The task of Marketing Entrepreneurship Lab for the TUM start-up is to make a decisive contribution to strategic marketing, market research and product launch
The application procedure is closed. The next application period will be announced here.
Your personal contact
Project Leader Technology Transfer
+49 89-18 94 69-1422
Attendance is free of charge.
students of TUM on the following master's courses:
The Marketing Entrepreneurship Lab may be incorporated as a selective compulsory module in the above master's courses within "Marketing, Strategy and Leadership" as an industrial-economics special subject and is weighted at 6 ECTS.
Marks are awarded for presentation at the results workshop (25%), active contribution (25%) and a final essay to be submitted at the end of the seminar.
The seminar will begin with a four-day block programme. There you will receive as a student the skills necessary to handle relevant questions and to form a team. In the following weeks you will consider the topics individually in teams. The start-ups will be available to you regularly for consultation. Experienced staff from TUM Entrepreneurs will supervise you and provide you with the knowledge and expert contacts relevant to the start-up. In addition, regular status meetings will be held, at which interim results can be discussed with the start-up team and supervisors.
At the concluding presentation during the results workshop the teams will be given an opportunity to present their results and ideas to a plenum of two to three experts, and to receive professional feedback.