Business plan basic seminar

Focus: business idea and market

Do you have an idea that you would like to turn into a business? Or would you like to explore becoming an entrepreneur one day? Then the business plan basic seminar is for you! 

In an interdisciplinary team of 3-4 students you will dive into your chosen project, understand your customer in depth, get out of the building to conduct many interviews, and develop your best solution. All these results you will then capture in a final presentation as well as a business plan read deck. 

Will you have to do this alone? Nope, you can choose a coach who will be with you every step of the way on this amazing, hands-on, real-life journey.

How you will benefit:
  • Develop your business idea in agile, iterative cycles with a lot of real-life feedback 
  • Meet with your team whenever and wherever you want because this seminar is held completely online 
  • Have your personal coach right beside you and get support from experienced lecturers
NOTE: This seminar is usually accredited for 3-4 ECTS, and requires 7-10 hours of work per week and participant. It’s a journey far beyond the academic ground, and you absolutely get out what you put in.


The number of participants is limited. Registration will open here 1 April 2019, 14:00. 




All course communication will happen on slack, so join us here as wellhttps://join.slack.com/t/utum-techtalents/signup (channel: bpg_ss19) 

Your Personal Contact

Christian Orth



Entrepreneurship & Tech Education

@ seminare@unternehmertum.de

The most important aspects at a glance

  • target group





    The awarding of ECTS varies in the different study programmes. For queries, please address your Student Secretariat or Examination Office. Module ID in TUMonline: WI000159

  • Workload

    7-10 hours teamwork per week (including calls with your coach) 
    Please, find all seminar dates in our download “Seminar Info and Schedule”

  • Prototyping
    Get 6 month free access to MakerSpace as well as 1 free machine training
  • Lecturer
    Christian Orth
    Lecturer's profile

Contents and Prerequisites


1 | Customer Problem & Needs

Your idea will solve a specific problem. Understand this problem as deeply as possible, and conduct problem focused interviews with your customers and users.

2 | Solution & Prototype

Prototype your solution with the needs of your customers and users in mind. Show them, don’t tell. Conduct solution focused interviews with your customers and users to develop your minimum viable product.

3 | Market & Competition

Understand the industry you will be in, estimate your market, and differentiate your business idea from competitors already out there. Verify your positioning by USP focused interviews with your customers and users.

4 | Business Model & Business Plan

Develop your financial model based on the learnings from your interviews and educated assumptions. Wrap it all up in a business plan read deck.

5 | Presentation Training

Prepare a really good final presentation and receive input from a professional presentation trainer as well as hands-on support by your personal coach.


    Team formation

    We support team formation on slack, during ideation workshops, team building workshops and lunches. Your team needs to be formed until 5 May 2019!

    Kickoff attendance

    At the online kickoff you meet the course coaches as well as the lecturer, and we give you important information. Therefore, the online kickoff is mandatory for at least 1 person per team.

    Your personal coach

    Working with your personal coach is mandatory. Once you have chosen your coach, you need to reach out pro-actively and communicate regularly with your coach throughout the seminar.

    Digital tools

    To get the best experience out of this online seminar you need to be willing to work with our digital tools Slack (for course, coach, and team communication), Google Classroom (for handouts, and deliverable uploads), and Zoom (for online sessions)


Upcoming Important Dates

  • Ideation Workshop and Team Building Workshop (optional)

Idea generation and team formation
Time: 24. April 2019, 18:00-21:00 
Venue: gate Garching, room A, Lichtenbergstr. 8, 85748 Garching 

  • Topic Related Networking Lunches (optional)

Meet people with similar interests
Time: 23 April 2019 until 5 May 2019, 12:00-13:00
Venues: Lunch locations in Garching and TUM central

  • Online Business Plan Seminar Kickoff (mandatory - at least 1 person per team)

Seminar information, meet coaches and lecturer  
Time: 30. April 2019, 18:00-20:00  
Venue: online via zoom
Registration: see the Registration Box above

  • Christian Orth
    Christian Orth is a serial entrepreneur, online marketer, and business coach. He founded three startups in the realm of martial arts and health, with his newest business being “MasterArts Training” the first German Online Tai Chi school. As a former manager at Deutscher Herold he has a strong sales background and is passionate about online marketing. At UnternehmerTUM Christian Orth is an external lecturer and coach. 

    @ christian@creadeas.de