Key Topics

Digital Reboot: How the Family Office PFAFF is Driving its Digitalization with UnternehmerTUM

24 May 2023
Family Businesses & SMEs

The Bavarian family-owned enterprise PFAFF Werkzeug- und Formenbau looks back on a 60-year history of successfully manufacturing injection molds for sealing systems in the automotive industry and is one of the three most prominent global players in this niche market. However, this market has also changed significantly in recent years and demands a rethink of digital requirements. Like many family-run companies, PFAFF wanted to introduce new digital services but lacked the expertise to recognize potential and implement ideas.

Following the replacement of the management team three years ago, the journey could begin with Marc Mataix as Chief Digital Officer. He realized that their customers could not collect data about their production lines. "We had a lot of ideas, but we couldn't conceptualize them into a product," Mataix explains.

So, PFAFF docked with our FamilienUnternehmerTUM initiative, which helps companies stay innovative and competitive. "We created our own initiative, FamilienUnternehmerTUM, to look at and support this type of company separately," says Program Manager Dr. Leopold Schlenk-Barnsdorf. To get into action quickly, the first topic was tackled directly with the Digital Product School (DPS), a training program run by UnternehmerTUM in which digital products are developed within three months. The assignment: a software-as-a-service (SaaS) tool that helps customers capture production data. "We first did a preparatory workshop together with Pfaff and discussed together what challenge they had as a company," describes Brigitte Weber, Product Management Coach at DPS.

During the program, experts from product management, interaction design, and software engineering were guided through the various phases of product development in an iterative process, starting with developing a deep customer and user understanding up to a functional prototype.

In our video, we give you an idea of how we work and what a company's ideal experience in our programs can look like!

Video Cover

How the Family Business Pfaff is Driving its Digitalization with UnternehmerTUM I DPS I FUTUM

Related Services

Academy header

Academy for Innovators

We equip you with the skills, tools, and mindset needed to transform vision into action. By embracing the power of project-based learning, coaching, and personal...

C Digitall Product School Lorenz Hutterer IMG 5584 1152x651 web © Digital Product School

Digital Product School

Digital Product School (DPS) is a three-month training program: we enable the next generation of digital product makers to create user-friendly applications.

Workshop participant

UnternehmerTUM Business Creators

We enable your business to unleash its untapped potential.


KIC Accelerator-Programme

Do you have a business idea for sustainable technologies or the sectors of food, health, or mobility? In the KIC accelerators, you'll put it into...

International entrepreneurs night presents amsterdam birdysview2


Fostering digitalization and innovation in your company: NextGen4Bavaria is the program for business successors who want to deepen their knowledge, act strategically, and expand their...


Digital Business Lab

Developing new business areas with digital products - this is how you shape digitalization in your environment. Bring in your challenge and present yourself as...



The initiative Tech216 promotes collaboration between international enterprises, Tunisian IT companies, and talents by accompanying joint business projects.

FUTUM Header Initiative2 1


FamilienunternehmerTUM has committed to strengthening German SMEs (“Mittelstand”) and thus securing Germany's innovative strength and prosperity for future generations. Our mission is to support family...