Turning Customer Needs Into Business Concepts
Over 18 weeks, you work in an interdisciplinary team on a real challenge from a corporate partner. You gather insights from customers and users, identify opportunities, and develop and test ideas for new products, services, strategies, and business models. Coaches from our team and the UnternehmerTUM ecosystem support you along the way.
| For whom | Manage and More participants |
|---|---|
| Team | Three to five students from different disciplines |
| Duration | 18 weeks, about twelve hours per week |
| Start | Twice a year, in March and September |
| Methods | Design thinking, lean startup, agile work, and business model design |
| Projects | Challenges from corporate partners, B2B and B2C |
| Language | English |
Three Phases to a Business Concept
Throughout the program, you stay in close contact with the corporate partner: at the kickoff, in two update workshops, and at the final presentation.
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Phase 1
Understand and Define: You analyze the market and environment, talk to customers and users, and identify opportunities.
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Phase 2
Ideas, Prototypes, Tests: You develop ideas, build prototypes, and test them.
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Phase 3
Business Model and Validation: You develop and validate a business model and derive recommendations for action. At the end, you hand over detailed documentation to the partner.
A Look at a Past Project
Results of a Deep Dive from 2023
- 49 Interviews
- 156 Initial ideas
- 3 Tested prototypes
By the End of the Program, You Can
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identify and assess innovation opportunities
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develop and test customer-centric business ideas
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develop and validate business models
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work independently and in agile teams
Questions About the Business Design Deep Dive?
Christiane Huss is happy to answer your questions.
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Christiane Huss
FAQs
Who Is the Business Design Deep Dive For?
For Manage and More participants who want to build their skills in innovation, business development, and design thinking.
How Are Projects Assigned?
Based on your interests and skills and on the needs of corporate partners. You work in interdisciplinary teams on challenges ranging from product innovation to business model design.
What Do I Gain From Working With Corporate Partners?
You gain hands-on experience, insights into how companies work, and a stronger network. This can also open up career opportunities.
What Paths Does the Program Open Up?
You are well prepared for roles in innovation management, product development, and consulting, or for founding your own company.