What could a cloud-based service for analyzing and optimizing buildings look like in the future? With this question, Bosch set out to identify use cases and a potential business model for commercial real estate.
Four Months of Business Design With a Team From Manage and More
Four students worked on the challenge for twelve hours a week over four months, supported by coaches from UnternehmerTUM with methodological and technical input. They analyzed market and customer needs as well as the competition.
In regular check-ins and two joint workshops with Bosch, the team refined its ideas and presented the results to further stakeholders at Bosch at the end.
Eight Opportunity Fields and Two Prototypes
Based on 50 interviews, the team identified eight fields of action and opportunity. This resulted in two prototypes: a low-fidelity prototype in PowerPoint and a high-fidelity prototype in Figma.
Key Results
- 50 Interviews with potential customers
- 8 Fields of action and opportunity identified
- 2 Prototypes, from low to high fidelity
Contact
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