During the TUM project week, BSH Hausgeräte wanted to get to know promising students and, at the same time, develop new, forward-looking business models for fermentation at home.
A Five-Day Innovation Sprint With Input, Working Sessions, and Exchange
During the five-day Innovation Sprint, input sessions, working sessions, and sharing sessions alternated. Experts from UnternehmerTUM shared various innovation methods and guided the working sessions.
For the field research, we recruited suitable interview partners from the UnternehmerTUM ecosystem. In total, the teams conducted more than 60 interviews with customers and experts. At the end, the teams pitched to a jury from BSH and UnternehmerTUM, followed by a closing event in the TUM Audimax with more than 200 guests.
Three Business Models With Prototypes in One Week
Through intensive problem analysis and a strong focus on users, twelve TUM students developed three forward-looking business models around fermentation at home. For each business model, they created prototype screens for websites and apps as well as a value proposition.
Key Results
- 3 Business models with prototypes in five days
- 60+ Interviews with customers and experts
- 12 TUM students
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