DATEV wanted to embed AI skills across the company and strengthen a lasting innovation culture. Employees were to see AI tools as a tool for their own work and use them directly.
The bar was high: Within one week, the teams were to build concrete AI-native prototypes with a strong chance of implementation.
One Week of Space for Innovation, Fully Detached From Day-to-Day Business
In the one-week camp, interdisciplinary teams of DATEV employees and TUM students worked together. The program combined AI keynotes, pitch coaching, and storytelling with self-directed prototyping.
Coaches from DATEV and UnternehmerTUM supported the teams, along with internal and external experts. Members of the executive board were on site and gave direct feedback.
What impressed me is the speed and the focus on iterating ideas with which we work here, and which I am not used to in day-to-day work.
Prototypes With Real Implementation Potential and a Rating of 4.4 Out of 5
The teams delivered strong pitches and functional prototypes. After positive feedback from key decision-makers, DATEV is developing several of them further. The camp confirmed how effectively and quickly AI can be used in everyday work.
Participants now carry the entrepreneurial mindset into their own teams as multipliers. They rated the camp 4.4 out of 5 on average, and for many it was the best innovation format they had experienced so far.
Key Results
4.4 out of 5
Average participant rating of the camp
