OroraTech was looking for a new business area for its proprietary technology. The goal was to identify new sales potential and develop a concrete use case that can be implemented within three to four years.
Four Months of Business Design With a Student Team
Six students worked on the challenge for twelve hours a week over four months, supported by coaches from UnternehmerTUM with methodological and technical input.
In regular check-ins and joint workshops with OroraTech, the team developed the business area based on market and customer needs analyses, a market size estimate, and a competitive analysis. At the end, the team presented its results to further stakeholders at OroraTech.
13 Opportunity Areas and a Tested Use Case
The team conducted more than 50 interviews with potential customers and partners and identified 13 opportunity areas, three of which it analyzed in depth. This resulted in promising business ideas in carbon forestry and a concrete use case, which the team developed and tested, including a prototype.
Key Results
- 13 Opportunity areas identified, three of them analyzed in depth
- 50+ Interviews with potential customers and partners
- 1 Tested use case, including a prototype
Contact
Want to learn more or interested in a similar project? Your contact person is Christiane Huss. Write to us at academyforinnovators@unternehmertum.de.
