Truma wanted to set up Next, an internal digital innovation unit. This required all core building blocks of an innovation hub: roles and competencies, hub management, an incubation process, and scouting, evaluating, and collaborating with startups.
At the same time, employees were to build the skills and methods to implement innovative ideas and use cases on their own.
Long-Term Support From Vision to Incubation
We coached the Next team on the hub’s vision, goals, and roadmap. Together, we defined the innovation focus, the search fields for startups, and the process for innovation and idea management.
We supported the incubation of use cases with methods and content: from problem and needs analysis to concept development, validation, and business model development. We also connected Next to the UnternehmerTUM ecosystem.
An Operational Innovation Unit and a Product on Its Way to Scale
Over the course of the partnership, Next became a fully operational innovation unit. The team used innovation methods, tools, and new ways of working every day and established a pool of innovative ideas with a validation process.
The work produced numerous use cases. One product moved into scaling and is to be integrated back into the core organization. The first startup collaborations launched, and a new business model has been prepared for a spin-off. Today, Truma Next is a dedicated business unit for future business.
Key Results
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Next as a fully operational innovation unit
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One product on its way to scale
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First startup collaborations and a business model for a spin-off
