For VERBUND, the key question was which AI players could concretely attack its business model. General market trends were not enough. The company needed scenarios tailored specifically to VERBUND.
This called for an outside perspective: Where do the market, startups, and potential competitors see VERBUND’s vulnerabilities? The goal was to give the management board a clear basis for decisions.
Three Months in Three Phases
- Preparation
- two-day on-site workshop
- roadmap and alignment
In the workshop, VERBUND managers worked with experts from the UnternehmerTUM ecosystem to develop the company’s own disruption scenarios. The results fed directly into prioritized fields of action, concrete projects, and a twelve-month roadmap.
The End of the Project Marked the Start of Implementation
The team prioritized four disruption scenarios tailored to VERBUND’s business model and competitive logic. These led to three fields of action with a twelve-month roadmap, which the management board approved.
Three initiatives launched immediately. Instead of a final presentation, the project ended with implementation already underway.
Key Results
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Four prioritized disruption scenarios
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Twelve-month roadmap approved by the management board
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Three initiatives launched immediately
