Würth sales representatives use the SpeedyTouch app in the field. To search for products, they often had to switch to web search. The guiding question for the project was: How can SpeedyTouch users do without web search?
Starting From Revenue Potential and Testing Technology Under Real Conditions
An interdisciplinary team started with in-depth user research. The goal was to find the opportunities with the greatest revenue potential.
In parallel, the team evaluated alternative technologies for a semantic search that also works reliably offline. It also tested user interfaces that help sales representatives complete their tasks quickly and clearly.
Semantic Search for More Than 100,000 Items
The team implemented a semantic search for more than 100,000 items and optimized its performance. It also improved search previews, item detail pages, and the shopping cart. A new feature lets sales representatives document their customer visits with ease.
After the program, two participants implemented the feature at Würth.
Key Results
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Semantic search for more than 100,000 items
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Improved search previews, item detail pages, and shopping cart
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New feature implemented at Würth after the program
