Join our talk about "Data Storytelling" by Hans-Wilhelm Eckert and Matthias Haber at our virtual Data Brain Meetup on December 7.
Data storytelling gives us one of the most effective superpowers.
"Stories are the reason humans rule the world. Humans think in stories rather than in facts, numbers, or equations, and we try to make sense of the world by telling stories." - Yuval Noah Harari
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THE PROGRAM (CET Time)
- 5:00 pm: Welcome Warm-up!
- 5:10 pm: Talk#1 by Hans-Wilhelm Eckert
- 5:40 pm: Q&A
- 5:50 pm: Talk#2 by Matthias Haber
- 6:20 pm: Q&A
- 6:30 pm: End
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TALK#1: Engaging the audience – why data storytelling matters
Data has rapidly become an indispensable strategic asset at most organizations. Although the use of data is increasing dramatically, data storytelling remains poorly understood. As a result, many insights fail the last mile. They do not make the necessary step from exploring to explaining. This is where data storytelling comes in. Data storytelling is much more than visualizing data. It’s about explaining insights, putting them into a narrative, into a context that is well known to the audience and therefore resonates with them.
TALK#2: Automatic content generation in marketing communication
Recent advances in language modeling and text processing have sparked hundreds of interesting applications aiming to increase productivity, accuracy, and customer experience across various industries. Language models could potentially revolutionize the way content is generated in marketing, yet brands and agencies have been slow to integrate them into their workflows. To explore the promises and pitfalls of using automatic content generation in marketing communication, we developed Loopinus, a content generator based on OpenAI’s GPT-3.