How can companies remain viable for the future and master economic challenges? Digitalization as the path forward is a key element that companies must integrate into their innovation strategy.

Digitized products, automated processes or artificial intelligence - all of these help companies to secure their own competitiveness and innovative strength.

However, they often shy away from the challenges. Here, at UnternehmerTUM, we prove that it is worth taking the first step. Our team of UnternehmerTUM Business Creators addresses the individual needs of medium-sized companies in the implementation of digital services and develops future-oriented business models - from the first idea to the spin-off.

Companies that want to embark on the adventure of digitalization and directly implement new products are welcome at our Digital Business Lab. Here, products are developed and tested in an agile, iterative process by a strong team in close partnership with the companies - from prototype to market launch. This has already resulted in an innovative product for the HÖRMANN Group.

Find out more about the opportunities, developments and support available in our focus topic on digitization.

Also, watch our U Talk #14 on the topic "Digitalization Chances and Challenges" with Digital Minister Judith Gerlach!

Definition: The term "digitization" describes the change from largely analog, i.e., physically and haptically representable information to digital technical values in important areas of everyday life. Data, values and information can be stored and processed technically. In terms of the use of products, digitization also describes the shift from analog to digital technology, such as digital cameras or digitized drive systems in the automotive industry.

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U Talk #14: "Digitalization Chances and Challenges"

Stories related to Digitalization

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Dec 10, 2020

Simply Take the First Steps! Successful Digital Project with the HÖRMANN Group

In 2019, our Digital Business Lab together with the medium-sized HÖRMANN Group implemented a joint project for the first time, which developed quite differently than originally planned. What happened ...

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The Innovation and Digitization Activities of German Companies During the COVID-19 Pandemic

How has the innovative drive of German companies been keeping up during the Corona pandemic? Are digitization projects being implemented more enhanced? The UnternehmerTUM Business Creators team wanted...

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"Digital Offers Must Create a Positive Customer Experience" - Interview with Wieland Frank and Markus Bade from SIEGENIA

UnternehmerTUM Business Creators have been strategically working together with the medium-sized company SIEGENIA since June 2020 to jointly develop new ideas, test and bring innovative products and bu...

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In part 1, we've shed a light on why new approaches to innovation are important for SMEs and which operating principles of "Lean Start-ups" have proven to be beneficial in the Digital Business Lab by...

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Oct 6, 2020

Digital Development for SMEs - Part 1: Lean Cycles

A German economy without SMEs? Unthinkable. But innovation mostly happens in small steps - not enough to secure tomorrow's business. We asked Lorenz Hutterer, Product Lead at the Digital Business Lab ...

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Fostering digitalization and innovation in your company: NextGen4Bavaria is the program for business successors who want to deepen their knowledge, act strategically, and expand their skillset. We acc...

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