How can companies remain viable for the future and master economic challenges? Digitalization as the path forward is a key element that companies must integrate into their innovation strategy.

Digitized products, automated processes or artificial intelligence - all of these help companies to secure their own competitiveness and innovative strength.

However, they often shy away from the challenges. Here, at UnternehmerTUM, we prove that it is worth taking the first step. Our team of UnternehmerTUM Business Creators addresses the individual needs of medium-sized companies in the implementation of digital services and develops future-oriented business models - from the first idea to the spin-off.

Companies that want to embark on the adventure of digitalization and directly implement new products are welcome at our Digital Business Lab. Here, products are developed and tested in an agile, iterative process by a strong team in close partnership with the companies - from prototype to market launch. This has already resulted in an innovative product for the HÖRMANN Group.

Find out more about the opportunities, developments and support available in our focus topic on digitization.

Also, watch our U Talk #14 on the topic "Digitalization Chances and Challenges" with Digital Minister Judith Gerlach!

Definition: The term "digitization" describes the change from largely analog, i.e., physically and haptically representable information to digital technical values in important areas of everyday life. Data, values and information can be stored and processed technically. In terms of the use of products, digitization also describes the shift from analog to digital technology, such as digital cameras or digitized drive systems in the automotive industry.

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U Talk #14: "Digitalization Chances and Challenges"

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