How can companies remain viable for the future and master economic challenges? Digitalization as the path forward is a key element that companies must integrate into their innovation strategy.
Digitized products, automated processes or artificial intelligence - all of these help companies to secure their own competitiveness and innovative strength.
However, they often shy away from the challenges. Here, at UnternehmerTUM, we prove that it is worth taking the first step. Our team of UnternehmerTUM Business Creators addresses the individual needs of medium-sized companies in the implementation of digital services and develops future-oriented business models - from the first idea to the spin-off.
Companies that want to embark on the adventure of digitalization and directly implement new products are welcome at our Digital Business Lab. Here, products are developed and tested in an agile, iterative process by a strong team in close partnership with the companies - from prototype to market launch. This has already resulted in an innovative product for the HÖRMANN Group.
Find out more about the opportunities, developments and support available in our focus topic on digitization.
Also, watch our U Talk #14 on the topic "Digitalization Chances and Challenges" with Digital Minister Judith Gerlach!
Definition: The term "digitization" describes the change from largely analog, i.e., physically and haptically representable information to digital technical values in important areas of everyday life. Data, values and information can be stored and processed technically. In terms of the use of products, digitization also describes the shift from analog to digital technology, such as digital cameras or digitized drive systems in the automotive industry.
U Talk #14: "Digitalization Chances and Challenges"
Stories related to Digitalization
Dec 10, 2020
Simply Take the First Steps! Successful Digital Project with the HÖRMANN Group
In 2019, our Digital Business Lab together with the medium-sized HÖRMANN Group implemented a joint project for the first time, which developed quite differently than originally planned. What happened ...
Dec 3, 2020
The Innovation and Digitization Activities of German Companies During the COVID-19 Pandemic
How has the innovative drive of German companies been keeping up during the Corona pandemic? Are digitization projects being implemented more enhanced? The UnternehmerTUM Business Creators team wanted...
Oct 15, 2020
"Digital Offers Must Create a Positive Customer Experience" - Interview with Wieland Frank and Markus Bade from SIEGENIA
UnternehmerTUM Business Creators have been strategically working together with the medium-sized company SIEGENIA since June 2020 to jointly develop new ideas, test and bring innovative products and bu...
Oct 7, 2020
Digital Development for SMEs - Part 2: Success Factors
In part 1, we've shed a light on why new approaches to innovation are important for SMEs and which operating principles of "Lean Start-ups" have proven to be beneficial in the Digital Business Lab by...
Oct 6, 2020
Digital Development for SMEs - Part 1: Lean Cycles
A German economy without SMEs? Unthinkable. But innovation mostly happens in small steps - not enough to secure tomorrow's business. We asked Lorenz Hutterer, Product Lead at the Digital Business Lab ...
Services related to Digitalization
Entrepreneurship Education May 11, 2021
Academy for Innovators
We equip you with the skills, tools, and mindset needed to transform vision into action. By embracing the power of project-based learning, coaching, and personal development, we unlock the potential o...
Entrepreneurship Education Jan 22, 2020
Digital Product School
Digital Product School (DPS) is a three-month training program: we enable the next generation of digital product makers to create user-friendly applications.
Innovation for Companies Feb 28, 2020
UnternehmerTUM Business Creators
We enable your business to unleash its untapped potential.
Start-up Programs Feb 23, 2020
Do you have a business idea for sustainable technologies or the sectors of food, health, or mobility? In the KIC accelerators, you'll put it into practice.
Innovation for Companies Feb 28, 2020
The initiative Tech216 promotes collaboration between international enterprises, Tunisian IT companies, and talents by accompanying joint business projects.
Innovation for Companies Apr 22, 2021
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Developing new business areas with digital products - this is how you shape digitalization in your environment. Bring in your challenge and present yourself as a sustainable employer to outstanding en...