How can companies remain viable for the future and master economic challenges? Digitalization as the path forward is a key element that companies must integrate into their innovation strategy.
Digitized products, automated processes or artificial intelligence - all of these help companies to secure their own competitiveness and innovative strength.
However, they often shy away from the challenges. Here, at UnternehmerTUM, we prove that it is worth taking the first step. Our team of UnternehmerTUM Business Creators addresses the individual needs of medium-sized companies in the implementation of digital services and develops future-oriented business models - from the first idea to the spin-off.
Companies that want to embark on the adventure of digitalization and directly implement new products are welcome at our Digital Business Lab. Here, products are developed and tested in an agile, iterative process by a strong team in close partnership with the companies - from prototype to market launch. This has already resulted in an innovative product for the HÖRMANN Group.
Find out more about the opportunities, developments and support available in our focus topic on digitization.
Also, watch our U Talk #14 on the topic "Digitalization Chances and Challenges" with Digital Minister Judith Gerlach!
Definition: The term "digitization" describes the change from largely analog, i.e., physically and haptically representable information to digital technical values in important areas of everyday life. Data, values and information can be stored and processed technically. In terms of the use of products, digitization also describes the shift from analog to digital technology, such as digital cameras or digitized drive systems in the automotive industry.
U Talk #14: "Digitalization Chances and Challenges"
Stories related to Digitalization
Sep 19, 2022
“The green transformation and the digital transformation go hand in hand” - Impulse by Constanze Hufenbecher, Chief Digital Transformation Officer at Infineon
Impulse by Constanze Hufenbecher Today, innovations are more important than ever to master the two great challenges of our time. Decarbonization and digitalization will profoundly change the world ove...
Aug 22, 2022
Tech Solutions from and with the City – Interview with Clemens Baumgärtner, Head of Labor and Economic Affairs at the City of Munich
A thriving innovation culture – whether national or international – needs places where the future can emerge. Munich is such a place. Here, people develop digital solutions that shape the internationa...
Aug 11, 2022
"We Often Don't Realize the Missing of a Viable Business Model Until We Enter the Market" - Interview With Michael Stockerl, Director Digital Product School
Michael Stockerl is Director Digital Product School, UnternehmerTUM's program that brings human-centered digital product development to life for partner companies and talented people from around the w...
Dec 10, 2020
Simply Take the First Steps! Successful Digital Project with the HÖRMANN Group
In 2019, our Digital Business Lab together with the medium-sized HÖRMANN Group implemented a joint project for the first time, which developed quite differently than originally planned. What happened ...
Dec 3, 2020
The Innovation and Digitization Activities of German Companies During the COVID-19 Pandemic
How has the innovative drive of German companies been keeping up during the Corona pandemic? Are digitization projects being implemented more enhanced? The UnternehmerTUM Business Creators team wanted...
Oct 15, 2020
"Digital Offers Must Create a Positive Customer Experience" - Interview with Wieland Frank and Markus Bade from SIEGENIA
UnternehmerTUM Business Creators have been strategically working together with the medium-sized company SIEGENIA since June 2020 to jointly develop new ideas, test and bring innovative products and bu...
Oct 7, 2020
Digital Development for SMEs - Part 2: Success Factors
In part 1, we've shed a light on why new approaches to innovation are important for SMEs and which operating principles of "Lean Start-ups" have proven to be beneficial in the Digital Business Lab by ...
Oct 6, 2020
Digital Development for SMEs - Part 1: Lean Cycles
A German economy without SMEs? Unthinkable. But innovation mostly happens in small steps - not enough to secure tomorrow's business. We asked Lorenz Hutterer, Product Lead at the Digital Business Lab ...
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