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Business Design Bootcamp

Get fit for the digital transformation

Digitalisation is turning our familiar world of work on its head. We are already witnessing radical changes to our working environments and fields of activity. Customers are now increasingly expecting, as standard practice, custom-made design, low volume runs and rapid delivery. In order to master this digital metamorphosis successfully, agile work processes, collaboration in interdisciplinary teams and swift development cycles for business models and products are necessary.

We can help you ensure that your business is fit for the digital future. As Europe's leading innovation and start-up center, UnternehmerTUM has been a pioneer in the sectors of product and business development for more than 15 years. We can impart our experience and know-how to you in concentrated form through our practical training Business Design Bootcamp

How you will benefit:
  • You will be shown how to identify, evaluate and make market-viable attractive business options in practical trainings
  • You will discover smart tools that facilitate the design, validation, iteration and visual communication of business models
  • You will learn about efficient lean start up approaches that will help with product and service development and market launch
  • You will receive a portfolio of business design method sets (developed by UnternehmerTUM's experts) that will aid you in the achievement of your future objectives
  • The participants receive a certificate confirming successful completion

Registration

The next Business Design Bootcamp takes place May 17, 2017. Please register via our event's page at Eventbrite.

Register now!

Your personal contacts

Ines Plum

Ines Plum

Programme Manager and Workshop Designer Executive Trainings

+49 89-18 94 69-1532
@ plum@unternehmertum.de

 

Olivia Hornsmann

Partner Manager and Workshop Designer Executive Trainings 

+49 89-18 94 69-1526
@ hornsmann@unternehmertum.de

 

The most important aspects at a glance

  • Target group

    Staff in business development and innovation departments, entrepreneurs, directors of medium-sized companies, and businessmen who want to grow with the challenges of innovation projects.

  • Format

    Workshop (in German).
    The number of participants is restricted to 10 to 15 persons.

  • Duration

    3 days

  • Cost

    The cost of the Bootcamp is EUR 2,250 excl. VAT.

Contents and sequence

  • Objective

    This training course teaches essential and strictly practical expertise and methods for developing innovative, user-centred products and services. The objective is to strengthen your ability to identify and evaluate business opportunities, to design innovative solutions, and to develop the business models which are a prior condition for your commercial success. The concepts, methods and processes on which the business-design approach is based can be experienced directly in this course and applied practically.

  • Business Design

    Business design is the holistic identification, development and realisation of sustainable future business through well-tried principles and methods drawn from design and strategic management.
    Business design will help you to work on the challenges of your innovation in a structured way. This includes a comprehensive understanding of market requirements and customer needs, time and cost effective implementation, handling complexity, risks and uncertainties, and releasing creativity.

  • Approach and learning method

    Participants in this practical training will become active themselves and experiment with the methods and tools of business design, such as customer journey and persona, business-model canvas, hypothesis canvas, and minimum viable product.
    In the practice stages small groups of participants will be supervised and coached intensively by experienced speakers and coaches. Through managed self-reflection, what has been learned will be transferred into entrepreneurial practice.  

  • Prototyping

    The new Prototype Workshop at the Entrepreneurship Center offers members a 1,500 square metre high-tech infrastructure, consisting of machinery, tools and software, for prototype construction and small-batch serial production.
    One of the prototyping sessions during this training course will be held in the high-tech workshop. On one of the course days you will also have an opportunity to take part in a guided tour of the premises.

Speakers

  • Manuel Götzendörfer


    Manuel Götzendörfer, MBA, Dr.-Ing.

    Manager Consulting, Business Design Expert
    UnternehmerTUM Projekt GmbH

    With more than seven years of professional experience in innovation management, Manuel Götzendörfer is a recognised expert in Design Thinking and Business Design. Through his doctoral thesis, in which he investigated innovation management and design management, he laid the academic foundations of the Business-Design approach at UnternehmerTUM. He has already started up a business in the drinks industry and is currently working on a second business in the "smart home" field.

  • Benedikt Foit


    Benedikt Foit

    Entrepreneur and Lecturer

    Benedikt Foit is managing director of the Institute for Integral Entrepreneurship. He previously taught integral entrepreneurship at leading universities in Great Britain and as a coach supervised entrepreneurs and executive managers in the course of their professional and personal careers. As an entrepreneur he has founded three businesses.