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Business Design Bootcamp

Get fit for the digital transformation

Digitalisation is turning our familiar world of work on its head. We are already witnessing radical changes to our working environments and fields of activity. Customers are now increasingly expecting, as standard practice, custom-made design, low volume runs and rapid delivery. In order to master this digital metamorphosis successfully, agile work processes, collaboration in interdisciplinary teams and swift development cycles for business models and products are necessary.

We can help you ensure that your business is fit for the digital future. As Europe's leading innovation and start-up center, UnternehmerTUM has been a pioneer in the sectors of product and business development for more than 15 years. We can impart our experience and know-how to you in concentrated form through our practical training Business Design Bootcamp

How you will benefit:
  • You will be shown how to identify, evaluate and make market-viable attractive business options in practical trainings
  • You will discover smart tools that facilitate the design, validation, iteration and visual communication of business models
  • You will learn about efficient lean start up approaches that will help with product and service development and market launch
  • You will receive a portfolio of business design method sets (developed by UnternehmerTUM's experts) that will aid you in the achievement of your future objectives
  • The participants receive a certificate confirming successful completion

Registration

The next Business Design Bootcamp takes place May 17, 2017. Please register via our event's page at Eventbrite.

Register now!

Your personal contacts

Ines Plum

Ines Plum

Programme Manager and Workshop Designer Executive Trainings

+49 89-18 94 69-1532
@ plum@unternehmertum.de

 

Olivia Hornsmann

Partner Manager and Workshop Designer Executive Trainings 

+49 89-18 94 69-1526
@ hornsmann@unternehmertum.de

The most important aspects at a glance

  • Target group

    Staff in business development and innovation departments, entrepreneurs, directors of medium-sized companies, and businessmen who want to grow with the challenges of innovation projects.

  • Format

    Workshop (in German).
    The number of participants is restricted to 10 to 15 persons.

  • Duration

    2 days

  • Cost

    The cost of the Bootcamp is EUR 1,850 excl. VAT.

Contents and sequence

  • Objective

    This training course teaches essential and strictly practical expertise and methods for developing innovative, user-centred products and services. The objective is to strengthen your ability to identify and evaluate business opportunities, to design innovative solutions, and to develop the business models which are a prior condition for your commercial success. The concepts, methods and processes on which the business-design approach is based can be experienced directly in this course and applied practically.

  • Business Design

    Business design is the holistic identification, development and realisation of sustainable future business through well-tried principles and methods drawn from design and strategic management.
    Business design will help you to work on the challenges of your innovation in a structured way. This includes a comprehensive understanding of market requirements and customer needs, time and cost effective implementation, handling complexity, risks and uncertainties, and releasing creativity.

  • Approach and learning method

    Participants in this practical training will become active themselves and experiment with the methods and tools of business design, such as customer journey and persona, business-model canvas, hypothesis canvas, and minimum viable product.
    In the practice stages small groups of participants will be supervised and coached intensively by experienced speakers and coaches. Through managed self-reflection, what has been learned will be transferred into entrepreneurial practice.  

  • Prototyping

    The new Prototype Workshop at the Entrepreneurship Center offers members a 1,500 square metre high-tech infrastructure, consisting of machinery, tools and software, for prototype construction and small-batch serial production.
    One of the prototyping sessions during this training course will be held in the high-tech workshop. On one of the course days you will also have an opportunity to take part in a guided tour of the premises.

Speakers

  • Sigird Ebbinhaus


    Sigrid Ebbinghaus

    Consultant
    UnternehmerTUM Projekt GmbH 

    As a corporate consultant, Sigrid´s focus lies on Business Design, Design Thinking, User Experience, Innovation, Team building and Team facilitation.
    She has extensive practical experience in the startup environment, where she has worked as a startup coach, and in the media industry.
    Sigrid has led innovation projects in a wide range of industrial segments, including Automotive, ICT, Healthcare and Lifestyle and has worked with the startup incubator BlueChili in Sydney, Australia.  

     

  • Ines Plum


    Ines Plum

    Workshop Designer und Trainer
    UnternehmerTUM GmbH

    Ines is a passionate trainer and creates tailor-made workshops for professionals and business founders. Her topics include: Storytelling, Rapid Prototyping, Design Thinking and Ideation. Ines loves to inspire participants through innovative methods and tools to try out new things and to discover their own potential. A communication scientist by training, she has gathered several years of professional experience working as a consultant in communication agencies and supporting startups.

  • Olivia Hornsmann


    Olivia Hornsmann

    Workshop Designer und Trainer
    UnternehmerTUM GmbH

    Olivia has been teaching courses for professionals, founders, scientists and students for more than eight years. Her topics include: Presentation and Communication, Sales and Positioning, as well as Design Thinking. As a pedagogue, her top priority is her students’ success. Her formula for achieve this goal: tailoring each training to the needs of the participants and allowing the greatest possible spontaneity in the trainings. 

  • Dr. Manuel Goetzendoerfer


    Dr. Manuel Götzendörfer

    Manager Consulting, Business Design Experte UnternehmerTUM Projekt GmbH

    With more than nine years of professional experience in innovation management, Manuel is a recognized expert in Design Thinking and Business Design. With his doctoral thesis, in which he investigated innovation management and design management, he laid the academic foundations of the Business Design approach at UnternehmerTUM. Manuel has founded a smart home startup and a beverages startup.