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Analysing the market and the competitors

Clear position in the Market

So you would like to know how you are to position yourself in the market? Which strategic orientation promises the best success? We shall support you with market and competition analyses, for you to orientate yourself in today's complex markets. Through a comprehensive market analysis you will find not only what market potential exists for your product or technology, but also how you can effectively deploy your resources. Competition and best-practice analyses will enable you to gain insights into what other players in the market are offering, so that you can position yourself clearly.

how you will benefit:
  • Competition and best-practice analyses
  • Orientation in complex markets
  • Positioning vis-à-vis competitors

Your personal contact

Sigrid Ebbinghaus

Sigrid Ebbinghaus

UnternehmerTUM Projekt GmbH

+49 89-18 94 69-2122


Markus Struppe

UnternehmerTUM Projekt GmbH

+49 89-18 94 69-2131

The most important aspects at a glance

  • target group

    companies, start-ups

  • Format

    consulting, workshop

Our services

  • working out market analyses

    Working jointly with you, we shall draw up innovative strategies and concepts to lead your business to success. In this process you will benefit from the following services:

    • Market and competition analyses
    • Best-practice analyses
    • Screening conflicting IPs or statutory prohibitions
    • Identifying and evaluating suitable partners, using the TUM Entrepreneurs network